Empire State Consumer Project Calls On Hasbro To Stop Selling ‘Assault-Style’ Nerf Guns

Hasbro should start selling AKs.

A consumer group in New York has asked toy maker Hasbro to stop selling “assault style” weapons — that fire foam Nerf darts.

The Empire State Consumer Project has written a letter to the Hasbro board of directors, saying “as the holidays approach, we are reminded of our mission to protect the safety of children.”

“As we watch holiday toy commercials, we see the Nerf Ultra One and other extreme Nerf machine guns for children and are reminded of mass shootings that have devastated American children and families for decades now. In these times, the TV ad for this product plays like a Saturday Night Live parody, except that it is not at all funny,” said the Dec. 3 letter.

The commercial shows a child’s parents giving him progressively bigger Nerf blasters until the child’s grandmother shows up and gives him the Ultra One, a drum-fed toy gun that can hold 25 soft darts.

“It’s a matter of this being a very vulnerable consumer group. Children buy what they see and we’re not sure this is driven by market demand for assault weapon toys by children or the industry creating the demand,” said the letter, written by Carol Chittenden, director of the Project, and Judy Braiman, president of the group.

“When your products themselves violate most of your proclaimed corporate values, something is very wrong. How does promoting play with huge automatic weapons create joy, creativity and connection around the world, and across generations, and make the world a better place for children? How do these weapon products use your business as a force for good? Who would this child be shooting with his cache of assault weapons?”

“In one of the most creative industries on earth, how does one of the country’s largest toy producers fall so short in coming up with innovative toys that spark the peace-filled imaginations of children? If your research shows that children are craving toy assault weapons, you have missed the mark. Parents will tell you that many are afraid of going to school because of the stories they see and hear when a school shooting occurs. Surely, those of you who are parents understand,” the letter says.

The letter goes on to say that “Corporate social responsibility is not a slogan; it is what calls you to raise the bar in the interests of children and become a source for the non-violent creative playthings children deserve.”

“Marketing assault weapon toys to this most vulnerable group of consumers is an assault on their dignity and their worth as human beings. We implore you to remove assault-style toy weapons from your product offering. Social responsibility asks for a connection between the hearts of board members and the people who generate their profits, in this case, the children.Be responsible to these children; be leaders on this issue your shareholders will thank you.”

PJ Media mocked the move in a piece headlined “The Real Target of New York’s Attempt to Ban ‘Assault-Style’ Nerf Guns Is Masculinity.”

There is nothing good that can come from the constant assault on boyhood. This whiny letter to Hasbro demanding they remove the only play weapons of war left on the shelves is yet another example of it. If the nincompoops who wrote it manage to get their ideas in front of New York lawmakers, it’s almost a certainty they’ll outlaw the toys. Albany lawmakers have nothing better to do than make everything from plastic bags to large sodas illegal in New York (except tearing full-term babies to pieces. They have lots of tolerance for violence and murder within the womb).

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They’ll do to nerf guns what they did to GI Joe. I remember even 10 years ago, you could buy all kinds of GI Joe stuff at Toys ‘R’ Us. Tanks, jeeps, all kinds of weapons, etc. As a kid in the 80s, I had a GI Joe with a .50 cal machine gun. That kind of stuff was forced out of the market.

I was wondering when the Woketards, the hysterical, gun-fearing Soccer Moms, and the other variants of the Left’s Coalition of Evolution’s Errors would come after Nerf. Nerf has an unending assortment of weaponry that, while garishly colored, still imitates a lot of real weaponry and ammo to a close enough degree to make them a target for the ■■■■■■■■■■■■ freaks of the world.

Get 'em for your kids now while you can, cuz you know Nerf’s gonna buckle like a belt.

Fking New York State! The more these stories originate out of that communist state, the more I despise it! There are still people still there, like California, but holy crap, this should not surprise anyone. Why should Hasbro acquiescence to this stupid consumer group? They should tell them to pound sand!

Looks like the Empire State Consumer Project is nothing but a hustle. It’s run by one woman out of her house in Rochester, NY. She probably makes a big stink about things and then these companies cut a check to shut her up.

Here you go:

Ms. Judy Braiman
50 Landsdowne Lane
Rochester, NY 14618


I like your work here HonkHonk! :grin: :grin: :grin:


How ridiculous. Those guns are fun and harmless

My boys have a massive collection of nerf guns.
I’ve even used they’re belt fed battery operated mini Vulcan style Nerf gun thing to wake them up when they were too sluggish getting out of bed some mornings.
It makes this god awful whirring noise as well as loud chunk everytime it throws a dart.



Nothing wrong with the Nerf guns.It allows good parents to start weapons safety training and responsibility at an early age.
Would it be better for boys to play with Barbie and Ken dolls to become feminized???

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That’s probably what they want. These leftists will do anything to eliminate all forms and attributes of masculinity from Western culture and civilization. They want everyone to be nothing but a bunch of emasculated feminists little bitches so we are easier to control.

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Liberal 101: How to deal with a mugger. https://youtu.be/ljvHZN86XJE?t=166

That is true, but it has one drawback.

Children playing Cowboys and Indians or cops and robbers, or GI Joe and Gooks…can safely “kill” one another, play “dead” for a few seconds, then get up and play again.

This benefit does not extend itself into the arena real weapons are used.

How does one “accidentally” shoot a three year old sibling in the face?

Surely everyone here wants to do the right thing by the children. These toys are way too close to reality and send children the wrong message, that guns are toys to fool around with. I would assume that all of you gun nuts wouldn’t want children thinking that but apparently I’m wrong.

China is a perfect example! You are absolutely right and the goal is to institute obedience on a national level! It’s called communism. We have a few soy latte drinking red card carriers here!

Chairman David Mao, us 2nd Ammendment supporters aren’t gun nuts.We support legal, responsible gun ownership and to close loopholes that allow mentally unstable people to buy guns along with LEAs to immediately act when notified of people threatening to shoot others as in Parkland Fl.
You can’t legislate parenting, but parents that buy these nerf guns SHOULD be responsible to teach the children that real guns aren’t toys and it should start with these guns.
Let those soy milk Latte drinking vegan homos not buy these guns and leave others alone. Look up the definition of what infringed is.